Events - Shanghai World Expo 2010

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IPA Advertising Works Conference

Tuesday, 18th May 2010 to Tuesday, 18th May 2010 - 09:00 to 17:00

The Conference is a masterclass in how advertising works in the UK, and is an excellent opportunity to find out how UK advertising agencies can act as a creative hub to Chinese brands seeking to go global. Agency heads from 23red, BJL Group, Euro RSCG, M&C Saatchi, McCann Erickson, Ogilvy Group, Profero and Sense Worldwide will speak on a variety of topics from UK advertising heritage to 2012 Olympics to Creativity and beyond. The Institute of Practitioners in Advertising (IPA), based in London represents over 260 of the best qualified, most professional and respected advertising, branding and marketing agencies in the UK market.

Schedule

10 Facts about UK Advertising

Heritage – UK advertising’s track record

Brand Positioning – How to differentiate to build value

Creative Thinking Not Just Creative Execution

Thinking Global

Working with Chinese Brands

Knowledge and Learning

Digital Test Bed – Case examples of brand innovation in digital

Beyond Advertising – Sponsorship & Social Marketing

Our Vision for 2012 and Beyond

Close & Networking