On July 28th in 2009, as part of our continuous efforts to cut alcohol misuse and make responsible drinking a valued and enjoyed part of life, we inaugurated its “Alcohol & Society” Photo Show in Shanghai.
The exhibition, which is a key component of the ongoing “Alcohol & Society” CSR Campaign, lasted 6 days to demonstrate our commitment and achievement on responsible drinking in China in the past years. By leveraging photo and other multimedia tools, the exhibition delivers strong responsible drinking messages to the public and encourages a more positive role for alcohol in society.
